Jacht Internal

As a graphic designer working on a social media project for an internal client, my focus is on creating visual content that engages and resonates with the target audience. The project involves designing graphics, images, and videos to be shared on the company's social media channels, with the aim of increasing brand awareness, driving website traffic, and fostering engagement.

My process begins with understanding the client's brand identity, voice, and audience demographics. This allows me to develop a design concept that aligns with their brand guidelines and speaks to their target audience. I then create a range of visual assets, from static graphics to animated videos, that showcase the client's products, services, or values in a compelling and eye-catching way.

I work closely with the client and the social media team to ensure that the visual content is optimized for each platform and adheres to best practices for social media design. This involves creating different versions of the same content for different platforms, such as Instagram, Twitter, and Facebook, and using tools such as Canva, Adobe Creative Suite, or Sketch to produce high-quality designs that are on-brand and visually appealing.

Ultimately, my goal is to create a social media project that tells a story, engages the audience, and enhances the client's overall online presence. Through thoughtful design and collaboration with the client and social media team, I aim to deliver a project that exceeds expectations and achieves measurable results.